Endorsee · TOCA
Alex Fornari
Experience, musicality, and innovation.
With a career dedicated to music since 1988, Alex Fornari is a guitarist, acoustic guitarist, composer, producer, and studio musician. Over more than three decades, he has built a career defined by versatility and excellence, performing on major stages and contributing to studios and productions across Brazilian music.
His journey includes work alongside prominent artists such as Zezé Di Camargo & Luciano, Chitãozinho & Xororó, Leonardo, Daniel, Bruno & Marrone, Fábio Jr., Chrystian & Ralf, Paulo Ricardo, and RPM, among many others.
From 2005 to 2022, and returning in 2026, he has been a member of Zezé Di Camargo & Luciano’s band, taking part in major tours and productions. He also performed in Amigos, one of the most important collaborations in Brazilian sertanejo music.
His studio experience is equally extensive, with hundreds of recordings and musical productions to his credit. As a composer, his work has received international recognition from Guitar Player magazine, alongside original projects and television soundtracks.
Passionate about instruments and the constant pursuit of the ideal tone, Alex has a special relationship with Brazilian lutherie and has used instruments developed by some of the country’s leading luthiers throughout his career.
This combination of experience, musical sensitivity, and a drive for innovation is what brings Alex Fornari and TOCA together.
Today, as a TOCA artist, Alex takes to the stage with an instrument developed to meet the demands of those who make music professionally—bringing together technology, personality, comfort, and sound.
TOCA — engineering, lutherie, and music in a new instrument.